Self-assessment is all about understanding your strengths and leaning into them to make your communication strategy sustainable and enjoyable. We all have different talents—some excel at writing, others love speaking, creating graphics, or making videos.
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The key is to identify the type of content that feels natural to you and fits easily into your routine. Ask yourself: “What can I comfortably create in the last 30 minutes of my workday or during a quiet moment at home?” Whether it’s writing, podcasting, designing visuals, or recording quick video updates, choosing a format that suits you ensures consistency. Consistency, after all, is the foundation of an effective communication strategy.
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